There’s nothing more frustrating in the business world than budgeting and planning an event that turns out less successful than anticipated. Whether it’s a product launch or a commercial networking meeting, you want your words to wow your audience. You’ve edited the speech to perfection, you’ve practiced your voice and hand gestures, and you’ve even booked a manicure especially for the occasion. However, the event was still a fiasco and a complete waste of time and money. So, here you are, sitting at your desk in the office on the next day and wondering what went wrong. How come that something you’ve planned well in advance and for which you’ve produced dedicated material — from the PPT presentation to the invitations — did not lead to anything positive? There are six common mistakes that can transform your business event into a dull flop for your colleagues, partners, and clients. Discover if you’ve committed any of these deadly event sins!
1. Where’s Your Pragmatic Approach?
If you’re new to the business event area, it’s possible that you’ve tried to bite more than you could chew. Events need to be planned carefully because they rely on saying the right things to the right persons to be successful. In other words, you need to establish a list of the partners, journalists and/or clients who are likely to be interested so that you can make sure that you invite them. As explained on https://spoutfire.com/, there’s no point wasting time and budget with parties who are not relevant to your event and who will not boost its success. Successful business events are selective.
2. Considering Your Catering Equipment
There’s something that a lot of people tend to forget about business persons: They need to eat and drink too, even during an event, especially if you’re planning an all-day event. You’re more likely to get a positive response if you plan catering options, from a selection of hot meals to choose from at lunchtime to a handy beer tap from https://quiktap.com/ in the evening. While there’s no written rule about food and drinks for business events, your guests will expect anything from a sandwich tray and teapot to cooked meal and a glass of beer.
3. What Are The Venue Facilities?
Let’s get down to the point: A business event requires a business venue. Otherwise, it’s called a business meeting and is held on your premises. Your choice of business venue can make or ruin the event in itself. Indeed, https://www.tagvenue.com/ lists some of the essential factors to take into account when booking your venue. For a start, the cost is unavoidable. It’s a smart balance to stay within budget without picking a sordid venue, so it’s best to visit each place and get a detailed quote before you sign. You should always pick a convenient location in terms of public transport links, onsite parking and local amenities. Choose an isolated location in the countryside, and you can be sure that no one will bother.
4. Business Events Can Be Entertaining Too
Don’t fall in the business event trap: If it’s business, it can’t be entertaining. An event is an interruption of normal business flow. It needs to deliver some entertainment, regardless of how important your message is. A playful and quick entertaining break will help your guests to relax during the event. So, you could book a magician to vanish the CEO for the evening or invite a digital caricature artist to draw your guests’ portraits.
5. What Do You Want To Achieve?
You’d be surprised to know that most businesses don’t consider the objectives of an event in their planning. You need to set clear goals to achieve in order to define whether your event was successful or not. Here’s a hint: creating goodwill with your clients is not a goal. Instead, you want SMART objectives, specific, measurable, achievable, relevant and time-bound. In short, your event goals could be anything from increasing high school enrolling by 20% before a specific date to building new partnerships in a market sector.
6. Debrief Like A Pro
What happens after the event is still part of the event. That’s why http://www.eventmanagerblog.com/ helps its users to create an effective debriefing template to get useful feedback to improve future events or repeat your success. You should always list the different areas of your event, from catering to one-to-one sessions or presentations to target the feedback to each item. Then list the objectives to help attendees define whether these were met per item and as a whole.
From event flop to event top in 6 simple steps; this is the promise we make if you avoid these costly mistakes. So, next time you need to plan a business event, combine your strategic mind with a sense of hospitality to conquer and entertain your guests.