Read any guides about web design, or starting your first website and you’ll read about the importance of white space to increase readability, a straightforward and easy to remember logo and a simplistic design that ensures good loading speeds as well as mobile usability.
But, isn’t this all a little boring? White space, easy to read fonts, colours that compliment each other without clashing? Won’t that mean that all websites look the same and that none of them stand out from the crowd? A web design agency can help you to make sure that yours ticks all of the right boxes without getting lost in the crowd. Here are some tips to help you get started.
1. Design Your Own Fonts
Fonts are an incredibly important part of design, but one that so often gets overlooked. We tend to pick a font that we like for our content and then try to find something that works well with it for headings and logos. We choose from a list on Canva or in a word processor without giving it much thought.
Many brands nowadays are designing their own fonts. Not just for their logos, to make them totally unique, but also for the content on their sites. Designing your own fonts is an easy process that can make your website stand out, without over complicating it.
2. Use Colour
White space is fantastic. It’s the best way to make your content and your photos stand out from the background. A bright and bold background or sidebar, or block colours anywhere on your site can make it hard to look at and focus on, and much harder to read.
But, that doesn’t mean that you can’t use colour at all. Using bright colours on headlines and highlights, as well as borders and buttons can help you to highlight key content and add a little creativity and fun to your site without overwhelming the eye.
3. Break The Content Up
A simple site is excellent. But, big blocks of black text, with no line breaks and nothing to break it up, is exceptionally off-putting. Readers will click away just because it looks too hard to read and too dense.
Sub-headings and even just paragraphs break this up and makes it more appealing. But, adding photographs, videos and infographics are even better. These break up boring chunks of text while adding extra content and understanding. They give your readers more and give you a chance to explore other areas of your own creativity with photography and design as well as editing and even sound. They’ll also improve your SEO and help you to get found online.
4. Get Your Logo Right
Your logo is a crucial part of your branding. It gets you noticed, it makes a statement, it gets remembered, and it sells you. You won’t just use your logo on your website. It’ll also be on your business cards, your stationery, your offline marketing materials, your email header, and your social media feeds. Take the time to get it right and make sure it suits your brand.