Sustainability in business is not just part of your responsibility to help offer a degree of measure to the industry’s overall climate burden. It’s also a lucrative marketable factor of your products and services. People are proving more and more willing to choose the sustainable option, even when it might cost them a little more. But how do you make your business sustainable? There’s more than one way to skin a cat or save the planet, as it turns out.
1. Make a Green Workplace
One of the ways you can immediately affect the sustainability of the business is by looking at the workplace. For instance, you can start replacing inefficient lightbulbs with LEDs, look at water-saving taps and toilets, and start turning the office paperless. While this does have a good impact on how your employees feel about their workplace, it also has the drawback of not being quite as visible to the public eye. As such, it’s not as valuable as a marketable factor of the business as some of the other options.
2. Go Green with Production
If you’re selling products, then one of the easiest ways to get some sustainability cred is to make them a lot more efficient. For instance, Tencel Lyocell is used to make textiles for clothing and other purposes that are originated from renewable raw material wood, and is fully biodegradable and is helping to make clothes greener. When you can’t make a product sustainable, you can at least invest in making the packaging renewable, by opting for recyclable alternatives. It can cost a little more, but you might be surprised to find the market usually willing to cover those costs.
3. Get Involved in Community Efforts
Your business likely has access to resources that most people do not, be it time, money, or expertise. As such, there’s a lot of good your business could do for non-profits that are working towards sustainable goals. Not only can this help you build partnerships with your local community, but cause marketing is a tried and tested way of establishing brand integrity. PR companies like Cause UK can help you find the opportunity to lend a hand and make something of a splash about it while you do.
4. Mind Who You Partner With
One of the dangers of a green brand is that many companies are only green on the surface and a little digging and a few revelations can not only spoil the brand but create something of a PR nightmare. Often, this happens without any intentional trickery on the brand’s part. Instead, it could be because your supply chain works with companies who are far from sustainable. Make sure you’re relying on suppliers and service providers who share your dedication to environmentally healthy causes before you sign any contracts with them.
Whether your operations turn green, your products get clean, or you leverage the power and influence of the company to good causes, sustainable business is becoming too lucrative to miss out on.