No one likes a liar. Liars are the types of people that will trick you into doing something you don’t want to. Liars are the types that will convince you to do something, only to turn around and laugh at your misfortune when you fall into their traps. No one wants to deal with liars, but in the world of business, there are far too many and it’s almost expected for you to run into one at some point during your career.
The worst types of liars are the ones that seemingly have no conscience. If you’ve ever looked at eBay or another auction website and found something you want for an incredibly low price, then you’ve probably bought it without a second thought. Sadly, people quickly learn that marketplaces are full of scammers, and the likelihood of you buying a bootleg item or something far from what was advertised is all too likely.
Fortunately, there is buyer protection that will save you from that fate. However, that’s not to say that you won’t find the same behaviour in actual businesses and not just marketplaces.
1. Stay True to Your Marketing
Effective internet marketing doesn’t mean exaggerating what you can and can’t do. If you want to be effective with your marketing, then sell points which actually are true to your product. The moment you start lying is the moment you stop being a business owner and you take your first steps as a scam artist. If your reputation is important to you, then you’d be wise not to lie to paying consumers. You also don’t want to promise things you can’t deliver. There’s no point telling your customers how amazing your product is or what features you’ll plan to have in a few year’s time if you don’t even have a working prototype.
2. List Your Features on the Tin
Make use of labeling systems to write what features your product has on the actual box. Many people aren’t going to buy your product on the internet unless it’s exclusively marketed online. If you plan to have your item in the stores, then make sure it shows all relevant information and doesn’t lie about anything. If you fail to do this, then not only will you be caught and fined, your product might also be pulled from shelves and you might also be fined for outright deceiving people.
3. Don’t Use Fiction
It’s all too easy to use lies and fiction in order to promote your product, but fake testimonials mean so little in today’s modern age. If you have quotes on your website, then it’s only going to sway the opinion of people that don’t understand how easy it is to forge opinions. If you really want to make your product stand out, then you need to use real reviews and rely on external services such as Trustpilot. A review on your own website isn’t going to make much of a difference and some people might even automatically assume that you’re lying.