Internet plagiarism is all around us, often hiding in plain sight. Everyone is aware that plagiarism, in general, is a very bad thing. It’s never nice when people blatantly copy you for their own gain, and it’s important to avoid doing the same thing.
What’s interesting is that most people are unaware of how serious internet plagiarism is. They just think it’s an annoyance, but it’s much more than that. When internet plagiarism happens, it can seriously ruin a marketing campaign. No doubt you’re skeptical, which is why I’ve put together this piece showing you how plagiarism disrupts a marketing strategy.
1. Ranking Penalties
It probably doesn’t surprise you to know that plagiarised content can result in a ranking penalty. Google emphasises the importance of original content and will penalise sites that rip off content from other sources for their own gain. It’s common to do research and look at different websites to see the type of content they have on their home page, etc. Sometimes, you might plagiarise it without thinking, and they can flag it up, and you’ll get penalised. Make sure your content is always original, and also make sure you’re checking to see if people are plagiarising your stuff. There are services that can help with this, you don’t want rival companies getting a good ranking off your back!
2. Reputation Issues
Plagiarism can also damage your reputation as a business. If you’re seen plagiarising other companies, you’ll be seen in a very negative light. As you should know, marketing is all about promoting your business in a positive light, not a negative one! There is also a strange problem in that people don’t know who’s plagiarised who online. If they visit a website that plagiarised you, before they visit your site, it can seem to them that you’re in the wrong. So, your reputation suffers even though you’re the one that’s been plagiarised! The best way to handle this is to protect your content. There’s something called the DMCA that protects digital content and prevent plagiarism. If you read a guide to the DMCA, you’ll see it’s easy to get this protection and it costs no money. It means if someone plagiarises you, you can flag it up and have it removed. Thus, there’s never the confusion of who plagiarised who, and your reputation remains intact.
3. Money Matters
If you have issues with plagiarism on either end, it can end up costing money. For example, if you accidentally plagiarise then a company may take legal action. Even if they don’t, it still costs money taking down the content and coming up with your own original content. You may have to hire content writers to do things for you, and it eats away at your marketing budget. This means you could waste money that could’ve been used on other ideas to further your campaign.
The point of this article is to show you why internet plagiarism is so bad. When it occurs, it can damage both parties involved. If people plagiarise you, they can use your content to gain traffic, which isn’t good for your site. If you plagiarise others, it can give your site a rankings penalty and tarnish your reputation. In short; don’t plagiarise, stay original!