The value of any creative business or a client’s approval for a creative task no longer rests solely on the quality of the final product. It doesn’t matter whether you are selling a sofa, an LED TV, a real estate or merely an idea, you cannot fully depend on your work to make your business stand out in the market. In today’s world, you need to put in great efforts to portray your final work as much as you need for producing it. If you succeed in putting the required spotlight on your creativity, you are paid well for your idea even before you showcase the final work. Engaging and connecting your client right from the first step of your process is the important key for success as a creative business. Communicating your ideas well and making them as informative as possible can earn the trust from clients and lay a foundation for strong customer relationship.
All of this redirects to one thing: the importance of presentation. If you do not invest your time and money in presentation, the condition of your work will be like an unattractive the food item; it won’t be tasted by anyone. Its taste could be the best, but the mediocre presentation kills the appetite of people. Similarly, your work could be the best, but without appropriate presentation, it might not bring you more clients. In this competitive world, the best ones are not always the winners.
When it comes to architectural designs, for both interiors and exteriors, the importance of presentation remains the same. Earlier, presenting real estate models used to be difficult and expensive. The only options available were ‘the costly AutoCAD’ and ‘the mediocre prints of PowerPoint presentation’. Both of these didn’t work well with clients. This left architects with the only option of sample rooms and demo lobbies to persuade a client.
The amount of progress in the field of technology has brought the advanced concept of photo realistic rendering and 3D rendering as the new way for presentation. 3D rendering is a process of converting 3D wire frame models into 2D images with 3D photorealistic effects on a computer. It involves either simulation of light transport or application of some styles in order to accomplish photo realistic rendering.
A detailed image is one of the most effective ways of communication in many professional fields. In case of architecture and even interior designing, it is a must. A client needs to see the exact image of the final model to approve it and kick-start with the construction. The image has to be as perfect and real-like as possible to communicate the message well. Thus, Architectural 3D Rendering has gained a lot importance in past few years. The backbone of 3D rendering is 3D computer graphics. It utilizes the 3D representation of geometrical data to make calculations and render 2D images. Apart from 3D rendering, the other two phases of 3D computer graphics are 3D modeling and layout and animation.
The knowledge of 3D rendering is essential in all creative fields. For a given project say dining table scene, before rendering the image, use modeling and animation is needed. In-depth designing of any rendering process depends on the needs of the client in terms of optical, color or even shadows. You can also choose to select either realistic qualities or non-realistic qualities for adding simulation. 3D rendering is one of the most recent offspring of technology. It’s great for architects who look for quality and customer satisfaction.
The best thing about photo realistic rendering is that it makes for an informative presentation. Along with providing a visual treat, it gives detailed information about various aspects involved in the scene. Detailing about the light placement and the type of surfaces give realistic insight of what the final outcome will be like. It gives any image an aesthetic value in the form of communication, thereby, offering a platform to market your design easily. You can also incorporate a realistic tool in the picture such as vegetation for giving a vivid picture to any proposed project. Photo realistic rendering tools allow for flexibility. The images rendered provide information about the structure of objects placed in the scene. A rendered image always depicts the whole scenario of the project as a picture taken from a certain perspective. If the scenario is about a room, the image will have all the details of objects, lighting, structure, etc. When a person can see every aspect in the picture and doesn’t need further explanations, this account for an informative image.
3D architectural rendering brings visions to life. The task needs in-depth knowledge and expertise. The companies who offer 3D architectural rendering can look upon the matter. They perform the task on the basis of requirements given. The presentations which are pleasant to eyes and informational for the head are hard to turn down for the clients.