Blogging has really taken off in recent years and has now become a respectable way to earn extra money from home. For many, it’s a hobby that earns them a little extra pocket money, but others have made this into a full-time career- the sky’s the limit when it comes to earning potential. When you’re first looking to start a blog, focusing on money isn’t a smart move- it takes a long time to get established and get to the point where you’re earning anything at all. So to keep your blog ticking over with fantastic content, the passion for writing has to be there. But in time, it’s fair to say that you can boost your income with a blog right from the comfort of your own home. Here’s how you can go about it!
1. Focus On Branding
One of the most important things to get right with any business, including a blog is to focus on the branding. Your branding is what will make you instantly recognizable to your audience, set you apart from your competitors and also communicate the message of what your blog is about. If you want to boost your business within the blogosphere and compete with more established competition, then this is an element not to be overlooked. Your blog’s name should be memorable, aim for something that’s relatively short and snappy, and importantly it shouldn’t be too similar to other blogs in your niche. You will need to buy a domain, so make sure the name you have chosen is available to buy for a domain too. Finally, your logo and blog’s design is crucial. You want it to look smart and professional, the best way to go about it is hiring the services of a professional web design company. While it’s your words on the page that will keep a reader coming back, aesthetics are a vital element to get right. No one will want to read what you’ve written if your blog looks cluttered and spammy.
2. Boost Your Domain Authority
One of the main ways you will make money as a blogger is through sponsored opportunities, Here, companies will want to place links or adverts on your site in return for a fee, many pay well for this meaning blogging can be lucrative. The problem is, the blogosphere is competitive. With so many different sites out there sponsors can pick and choose who they want to work with. You will need to make your blog as attractive to work with as possible. One thing sponsors will look at is your domain authority score, this is a metric used to assess how influential your site is. One way you can bump this up is by getting your link onto the sites of other good blogs and websites. If you network with other bloggers, you could ask if you could publish a guest post for them. Include a link back to your own site and viola! A great backlink. Writing lots of good quality guest posts can be time-consuming, but allows you to potentially grow your audience and will boost your domain authority.
Most of your income as a blogger is likely to come from sponsors so boosting your domain authority is important. However, there are other methods you can use to boost your income too. Sign up for a Google Adsense account, from there you can place ads on your site which will pay a small amount of money every time someone clicks on them or makes a purchase through them. Plenty of other affiliate schemes exist out there too, they work in the same way- by paying you a percentage if someone buys through an ad or link on your site. Sponsored posts will always be the best way to earn, but it can mean uncertainty as you never know when you’re going to be contacted. If you sign up for sponsored post websites though you can often apply for opportunities and will be accepted if your blog matches the client’s criteria.