How To Choose The Right Domain Name For Your Site

How To Choose The Right Domain Name For Your SiteSource: Flickr

To create the perfect website, you first need to find the perfect domain name. The domain name – your website’s address – could be the difference between success and failure when it comes to your site. And, we all know that if your website fails, there is a good chance that your business can fail too. So, picking the correct domain name is essential, but how do you get it right?

1. Brainstorm Keywords

Firstly, before you make any rash decisions, jot down the top keywords that come into your head when you think of your product. Better yet, get inside the customer’s’ heads and jot down the keywords they are most likely to use during their search. That way, you can incorporate search engine optimisation techniques into your domain name. The result is that more people will come across your site because their search will integrate with your web address. If you can maximise traffic, you can transform your fortunes.

2. Make It Unique

The last thing you want is for your customer base to confuse your site with another site that uses a similar name. Yes, you can’t have the same name, but similar ones are also confusing and can be a recipe for disaster. A unique name is a lot clearer and more successful for bigger brands, so it is bound to work for your smaller business. To make sure that the name does not match, check out domain names at All you need to do is type in the name and see if there are any matches.

3. Only Use Dot Com Suffix

When people type in a domain name, they automatically use .com at the end. Why? They do it because .com is by far the most conventional and popular web suffixes. In fact, there are some people who use the Internet that believe .com is the only option when it comes to web searches. The opposite, of course, is true, but that doesn’t matter to these people because they don’t know. To them ignorance is bliss, but to you, it means a lot less traffic.

4. Make It Easy to Remember

The more you can remember a domain name, the more you will use it in your search. It is that simple when you stop to think about it, which is why complicated domain names are a mystery. No one wants to create an amazing site, only for no one to remember the name! When it comes to advertising, especially word of mouth, an easy domain name is far better and more effective.

5. Keep It Short

The hardest names to remember are the ones that are the longest. Obviously, it is harder to remember more information than it is less, so going short is the key. In fact, short, snappy and punchy are the three tips always to keep in mind when it comes to a domain name.

Don’t think that the domain name is not important. As you can see, it is integral to your site.