How To Create A Promotional Video

How To Create A Promotional VideoSource: Wikimedia

Have you ever seen those promotional videos on the internet that look like a child made them? You know the ones I’m talking about; featuring a shaky camera and awful acting. Those sorts of videos aren’t going to help any company in the long run. In fact, they’ll probably ruin it! It’s important to know what you’re doing before you start trying to make a promotional video. The biggest companies often make the best ones, and that’s not by coincidence. Sure, they have a lot of money to spend, but you don’t need lots of cash to make a good video. Let’s break down some things you’re going to need to know.

Firstly, you need to plan some ideas. Sit down as a group and think about what sort of message you’re trying to convey. Is this going to be more of an advert than an introduction to your company? Do you want to implement bits of humor or even sadness into your message? Create some plans and make sure you’re ready before you start shooting anything. Get a basic script together and do a few redrafts in the lead up.

Once you’re ready, it’s time to start thinking about recording the video. Get some good video camera equipment before you even bother getting started. You can’t afford to cut back in this area as it’s crucial to making sure your video doesn’t look amateurish. You’re also going to need some good actors. Whether you look at using people in-house or bringing them in from the outside, do your research and make sure they’re aware of their roles.

How To Create A Promotional Video 2

Source: Pixabay

While filming is a key part of the overall production, the hard work doesn’t really get started until it’s over. Then, you’ve got to start thinking about editing it all together. Editing can be the difference between a bad-looking video and a great one. This is another area that you can’t afford to neglect. If there’s no-one in your company that is skilled at editing, consider hiring someone to do it for you. You can get a editing service to help you out and make sure that footage is turned into a professional-looking output.

Once you’re all done, and you’ve got the finished product, it’s time to think about where you’ll be putting the video. You might want to stick it in a newsletter and send it out to all of your email-based subscribers. Alternatively, maybe you’ll want to put it on social media? It’s a great way to get people interested in your product. Look at paid marketing options so you can really target a vast number of people with your new video. Remember to make it pride of place on your company website, and ensure you use a reputable platform like YouTube to host it.

Anyone can make a promotional video, but to do it well, you have to plan in advance. Don’t be afraid to spend money on something like this. If you can impress a potential client or customer with the professionalism of your video, it’s worth the cost in the long run.