The bread and butter of a business in this day and age comes from the website you have. Being online is important; we live in a digital world and the best way to communicate with people around the globe is via the internet. With a stunning website, you can garner a lot of attention from customers, who then use the power of word of mouth to help you attract more customers. Customer engagement is therefore one of the most important things you need to focus on for your business website.
If you have a blog on your company website, a compelling ‘about us’ page and the best news aggregator for all your collected content, customers are going to find your site worth engaging in. There’s no point in having a business blog or website if people aren’t going to click on to read it. You have to ensure that you are using all the tools at your disposal to get people to your website, and this is where your marketing team will come in handy. Having a SEO strategy for directing traffic to your website will help you stay up the search engine rankings and people will be able to find you. Visibility is so important for your company, and so we’ve got some amazing tips to help you keep your customers engaged.
1. Answer Customer Questions
You’re on social media, which is great, but do you engage with people on social media? You should be if you aren’t already. Customers like to have a voice and if a company is answering their questions and concerns, they’re going to feel at ease. As much as possible, direct customer questions toward your website. Not only does this increase traffic, it ensures that people are actually using your website for information – which is exactly what it is for.
2. Post Valuable Content
Content is so important for customers. They’re going to want to see what you have to say and a big part of that is ensuring that the content you upload to your blog is sharp, savvy and relevant to what you do as a business. You want to make sure your business comes across as an authority in the industry, as this gives customers confidence in you.
3. Live Chat
A website that offers a live chat platform for customers is one that is going to be popular. Most people click onto websites late at night after work and if you are allowing your website to be staffed throughout the evening, people will get their queries answered quickly. Speed is valued by customers!
4. Site Map
No website is complete without a sitemap to tell people how to navigate. If you have a site map and it isn’t visible, people are going to get bored looking for the information that they require. Do what you can to make your website easy to navigate and the information about ease of use will spread.
Customer engagement is key for profit, and making a profit and becoming popular in the business world is so important! Make it happen and get feedback from customers while you do it.