One of the first things you need to do as the owner of a new business is set up a website for your company. You might do this before you even have the funding to get to started. If you have started marketing your new business on social networks, you want something to link them to. Even, if it’s just a page saying “coming soon” or with a teaser image of your company. It gets people interested or speculating about what’s going to happen. You see this technique used all the time when film companies start marketing a blockbuster, and there is no reason it can not work for your business. Here are the steps you need to take when setting up your site.
Step 1: Contact A Web Hosting Company
There are plenty of new companies that believe they can cut back on costs by avoiding hosting their site. Instead, they borrow space online for free but there are two problems with this. Firstly, if you do this you don’t own any internet space, so you have a limit on how much your site can do. If you go over this limit, you are going to find that it starts to lag and is a general nightmare to use. Secondly, you won’t have your own domain name, and this makes it hard for customers or clients to find your site online. If you speak to a professional web hosting company, it will probably cost around twenty pounds per month to host your site. This is nothing compared to the other costs of your company.
Step 2: Hire A Web Design Service
Your next to step is to find a reputable web design company to make your site look professional. You’ll be able to find reviews for each one online so look for one that has been given plenty of positive feedback. Also, you need to make sure that they can do what you need. So, if it is important that your website can be accessed through mobile means look for a company that specialises in responsive design. Or, you might want a service that knows all about CRO. If you speak to them, you can tell them exactly what you want your site to be, and they will tell you whether they are the right company for the job. Don’t make the mistake of designing the site yourself. It will probably end up looking unprofessional, no matter how much work you put into it.
Step 3: Search Engine Optimisation
Your final step is to get your website active with SEO, search engine optimisation. SEO is a way to ensure users of the web find your site when they are looking for the product or service you are selling. It’s most likely how you found our site unless you were recommended it by a friend. You can theoretically set up your site with SEO yourself, but you might find yourself better off if you hire an expert company. Google has been cracking down lately on sites that have been designing their site with the pure purpose of boosting SEO. You do not want to fall into this category so leave it to the professionals.