Launching a website isn’t easy, but it doesn’t have to be a Herculean task or a total disaster either. As long as you have the fundamentals in place, your website launch should go without a hitch and start attracting visitors from the get-go.
Here are some of the fundamentals you should take care of if you want to launch your website like a pro:
1. Use a Flexible CMS
If you want your website launch to go without a hitch and your website to be easy to maintain, you need to start by choosing a solid content management system, which makes it easy to optimise your website, add content, and tweak bugs. Umbraco is a good choice in this regard, and hiring an umbraco developer to help you get started will put you in a great position to launch successfully. It’ll also ensure you can quite easily take care of your website yourself in the future, should you wish you do so.
2. Ensure Your Server is Scalable
The last thing you want is to launch your website on a limited server, only for it to fail due to high demand, causing you a major headache and making your website inaccessible to visitors. Using resources like Amazon S3 make your website instantly scalable and ensure that a higher than expected level of traffic doesn’t stop your website in its tracks. This will ensure your launch is a big success and doesn’t instantly put people off your company.
3. Set Up Social Media in Advance
Social media is vital to the success of businesses at present, so you will want to ensure that you have a significant presence on all of the major platforms ( Facebook, Twitter, Instagram,etc.) BEFORE you launch your website. That way, you can encourage visitors to your website to like your accounts, knowing that there is plenty of content there for them to sink their teeth into.
4. Create Content in Advance
When you launch your website, not only should it be filled with a decent amount of content, but you should have also created enough posts to cover at least one month in advance. There is no point launching a website that’s light on content and which won’t be updated regularly because no one will be interested for long and your visitor numbers won’t grow. If you don’t have time to create this content yourself, hiring a good content writer from Upwork or People Per Hour is probably a good idea. Just make sure you choose someone who understands your niche to create your content.
5. Build Up Anticipation
One thing the pros do ahead of a new website launch is to create a buzz about it.They tease it on social media, write guest posts about it on other niche websites, run contests and generally do their best to make people excited for the new site. You should do this if you want to see lots of visitors when launch day finally rolls around.
If you’ve got all of the above in place, all that remains is to actually launch your website. I wish you luck!