Every modern business needs a website, and every website needs traffic. If you want to bolster the traffic to your company’s site, then you’ve probably heard of various digital marketing options. Countless businesses outsource their digital marketing. If you’re planning to do so too, then you obviously want to make the right choice. Here, we’ll look at two popular options; SEO and PPC.
Before choosing a route for your digital marketing, you’ll need to do some budgeting. It’s your business, so set your advertising budget as high or as low as you like. If you don’t have much to invest in marketing, then you’re pretty much stuck with free SEO methods. However, if you have more capital to invest, then you might want to hire the services of a PPC management company. PPC has a couple of big advantages compared to SEO. First of all, it gives you access to much faster website testing. The purpose of a business’s website is to convert visitors to customers. To gather data and see if you’re doing this, you’ll need traffic. Hiring professional PPC is one sure-fire way to generate more traffic, and find out where your site needs improvement. The other big advantage with PPC is that you’re protected from algorithm changes. All SEO works according to the algorithms used by search engines. These are changed and updated on occasions, and SEO companies need to stay on top of these changes to supply an effective service. Although the fundamental nature of PPC might change in time, it’s generally a much more secure option for digital marketing.
Next, research how competitive your niche’s SERPs are. SERP stands for Search Engine Results Page. Depending on what your site’s keywords are, high ranks on SERPs could be ripe for the taking or nearly impossible to secure. This is where you’ll need to do some research of your own. Use the Google Keyword Planner to check how competitive your company’s keywords are. There are other applications for this, but I find Google are pretty reliable. Unfortunately, some pages are completely dominated by authority sites, especially in more competitive industries. Unless you have a substantial amount to spend on marketing, these giants can’t be displaced. It may bring in a little more traffic to have your site climbing the ranks, but there are much cheaper and more effective ways to fight the competition. If your company’s SERPs are exceptionally competitive, then PPC is usually the better choice to go with.
I hope this information has shed more light on your digital marketing issue. Although these two techniques have a lot of differences, don’t look at it as an “either-or” decision. Aside from a limited budget, there’s nothing stopping you from using both SEO and PPC in your digital marketing. Digital marketing can be tough to understand at first, but keep at it. All marketing is becoming more and more localised on the internet. If you want to keep on top of the competition, then you’ll need to do your homework!