Any and all businesses are trying to sell a product, service or package. It’s the one true reason why most businesses exist; to provide consumers with something in exchange for profit. What separates the very best businesses from the very worst, however, is their ability to convey the importance of that product.
Look at some of the biggest companies on the planet. Apple. Sony. Microsoft. They all frequently attend trade shows and expos, getting up on that stage and telling the world why their product is great. This could be the difference between the success or failure of a business, and it’s an aspect you, as a business owner, should be looking into.
And that’s where keynote speakers come in. It’s very unlikely that you’ll possess someone with enough charm and gravitas in-house, so hiring a speaker is the way to go. Not only does this reduce stress on your end, it also hands the job to a professional – meaning that nothing will go wrong on stage. Sure, you could get up in front of hundreds of people yourself, but you may buckle under the pressure.
What is a Keynote Speaker?
Simply put, a keynote speaker is the person who will represent your company, on stage, at corporate events. You can contact a speaker bureau, which is a company that facilitates speakers, to hire one. Many companies use keynote speakers to effectively convey a product or service in the hopes of getting people on board with it.
How Can My Business Benefit from a Keynote Speaker?
I’m glad you asked. While there’s no surefire way to tell if people will love your product or service, you have to do everything in your power to convince them. A keynote speaker acts as the temporary leader of your company, moving the audience to action and sparking an emotional response. Take a look at some of the most famous speeches ever documented, and you’ll see why it’s such an art form.
A good keynote speaker can transform the way the public perceives your business or brand. Just announced a product that received a lukewarm reception? At your next conference, smash audience expectations with a professionally presented, well-read keynote speech.
Speakers possess a sense of temporary authority, and are the focal point that the audience will react to. Use this power to instruct the audience on how to feel toward your business, and they’ll remember it long after they leave the auditorium.
While keynote speakers can have a strong hold over the audience, don’t expect them to fix all your problems. If your business has many brand issues or product mistakes, don’t expect them to disappear after one successful speech. You should use this forward momentum to fix and improve any areas that require it, fostering public goodwill in the process.
Has your company every hired a keynote speaker? Have you ever attended any conferences or expos and seen an incredible audience response toward you? Whatever your thoughts on the subject, leave them in the comments below!