Do you want to carve out a career in online or digital marketing but don’t know where to start? Before you can even think about making money, there are some things you’ll need to learn as a matter of urgency.
The very first thing you need to do is enrol for a course in advertising. Whether it’s as a University student, or an after-hours course. Without a degree or diploma of some kind, the likelihood of getting through the door is slim to none. Not only is it important to have a certificate of achievement to point to, but you’ll learn all about strategic thinking and processes. This is the crucial first step to developing the creative brain.
I know, I know. Nobody likes numbers. Unfortunately, in the world of digital marketing, it’s unavoidable. Everything we do involves analysing trends. You’ve heard the buzzwords, right? Impressions. Reach. Click-through rate. They’re all the boring things we have to pay attention to. Nobody said this was going to be easy! At the very least, you should get to grips with Google Analytics. You’ll find yourself using it more often than not.
3. Direct Mail
Direct mail campaigns have been around forever. If you’ve ever signed up for a company’s newsletter, you’ve been a part of that trend. As digital marketing has continued to gain traction, direct mail has evolved into something of an art form. Practice crafting witty and compelling subject lines. I’m sure you know all too well the annoyance of junk mail. You need to have a hook, or you’ll be forever doomed to the trash box.
4. Graphic Design
Having a solid grasp of graphic design will ultimately stand you in good stead for your career. Even if you never use it in a professional manner, having design knowledge will aid your decision making. Words are just words. It takes a strong visual backdrop to make an impression. Understanding this, even at a basic level, will only improve your career prospects.
Search Engine Optimisation is an often misunderstood and misused tool. The truth is, SEO techniques become redundant every day. Search engine giants Google are constantly adapting their algorithms. You need to keep on top of these changes in order to be successful. There is a wealth of resources on the web dedicated to documenting these changes. Learn them and stay ahead of the curve. That’ll put you in good stead.
6. Social Media
At some point in your career, you’ll need to piece together a solid social media strategy. In the digital age, the prevalence of social media is only going to go from strength to strength. Between the likes of Twitter, Facebook and Instagram, there are millions of prospects waiting to be reached. If you don’t operate your own personal account, you’re missing a trick. It’s not just a means for connecting with your friends. It’s a practice tool. Carve out your own identity and tone of voice and you’ll find the transition into corporate tweeting a lot more seamless.
What’s the final step, you ask? Well, now comes the fun part. It’s time to actually get out into the big bad world and get yourself a job.