Small bricks and mortar retail store owners might not be aware of just how big an impact the layout of there store has. There has been a lot of emphasis, in recent years on the layout of web stores, but very little to be said of stores in the ‘real world’, so this isn’t surprising, but if is something that you need to be aware of if you run a retail store.
With that in mind, here are some quick tips for maximizing the impact of your retail store’s layout:
1. Put The Expensive Stuff On The Right
For some reason, most people who enter a store immediately turn right, which means that it makes sense to display your most expensive items to the right and ideally at eye-level. Bryson Products sell a wide range of products that can help you maximise the layout of the right side of your store’s entrance, or you could hire a fit-out contractor to do it for you, but one thing’s for sure, you should give the right side of the entrance some attention. It will pay off.
2. Open Plan Is Best For Impulse Purchases
If you run the kind of store that relies to some extent on impulse buys, such as a gift shop, then instead of laying your store out in a grid or having a loop layout like IKEA, it makes sense to create a more free-flowing open plan layout which encourages people to wander around freely and pick up things that they might not otherwise.
3. Keep Counters To A Minimum
According to some retail psychologists, having lots of counters that separate staff and customers is a bad thing because it creates a us and them feeling for the customer which makes the place feel a whole lot less friendly. Of course, you can’t do away with counters completely, but if you keep them to a minimum and you choose counters that aren’t too imposing, it should benefit your business positively. Give it a try.
4. Make Sure There’s Enough Space
Customers do not like to feel crowded. If they’re constantly brushing against other patrons or being brushed against by people in the vicinity, then chances are they are more likely to cut their browsing short and leave without making a sale. That’s why it’s so important that you keep the space in your aisles as wide as you can manage.
5. Low Shelving Is Best
Low shelving is better than high shelving because it makes it easier for all of your customers to see the merchandise you have on offer and pick it up without having to get help, which can put some people off.
6. Make Your Entrance Grand
Of course, none of this matters if you can’t convince anyone to come into your store in the first place, which is why it is of the utmost importance that you make your entrance look as inviting and eye-catching as possible by creating a unique display of your best products in the window, keeping the space outside clean and investing in some eye-catching signage to name a few things.
Time to make some changes?