What business wouldn’t love some free exposure? The more people that know your business exists, the more likely you’ll be able to grow your company and become a successful business. Unfortunately, free exposure doesn’t really exist without some catches, but there are some surprisingly effective and cheap ways to improve your brand awareness.
So in this post, we’ll be taking a look at some simple and effective ways to get your brand name out there.
1. Make Great Use of Social Media
Social media is arguably one of the most unconventional ways for businesses to grow their brands, but it’s also one of the most powerful platforms to use. If you can effectively use social media, then you can stand on the same level or even above the big-name brands that have invested millions into their advertising campaigns. There are a couple of simple tricks you can use to grow your exposure on social media:
> Provide value to your audience! They need to find something useful from your social media appearances, such as learning about the latest releases, teaching them how to use your products and services or even by being entertaining.
> You need to constantly monitor your social media accounts, so make sure you have a dedicated member of staff managing it, responding to questions and engaging with your audience. Inactivity kills many social media accounts and plummets them into obscurity.
> Embrace your social media persona. Some companies are known for being witty on social media and this greatly enhances the perception of the brand.
> Use the right social media platform for your business. Instagram is focused on creatives and visual content, Twitter is for short messages and Facebook is the all-rounder that is used by many seniors.
2. Wear Your Brand with Pride
Being proud of your brand is a fantastic way to ensure that other people see it. This means putting your logo on everything from your workwear to your company vehicles, and it also means getting yourself out to public events, trade shows and gatherings to promote your brand. Of course, this does require you to have an excellent logo design, so we suggest investing a bit of money in developing your brand to ensure that you don’t feel embarrassed promoting it in public!
3. Evolve Your Business Based on Feedback
A lot of business owners and marketers tend to focus on a consumer profile which they try to appeal to as best as they can. This essentially means appealing to a fictional person that may or may not exist. Instead of following those arbitrary guidelines, take on customer feedback and evolve your business that way. Search for your ideal customer by looking at the customers you already have.
This is one of the best ways to adapt your marketing strategies based on real facts and behaviours of your customers instead of trying to rely on guesswork and assumptions. It takes nothing to receive feedback and responding tends to have a positive effect on your brand’s reputation.