Search engine optimisation only became an important trend in the not so distant past. Even as late as 2008 and 2009 there were companies that still did not understand the importance of SEO in business. In 2015, there isn’t a self-respecting business on the planet that doesn’t understand or incorporate SEO.
However, there is a problem. Although it is only a few years old, SEO has changed over a very short time. Whereas you might have expected it to stay the same, or resemble its old form in some way, it is a lot different today. Just like any technology in the industry, SEO has evolved quicker and more rapidly than anyone could have imagined.
But, what’s the problem? The problem, for you at least, is keeping up with the changes. For your information, here are what you have to keep in mind with SEO in 2015.
1. Create Great, Original Content
Creating unique content has always been a big part of SEO because browsers love creativity. A user loves to search the Internet and find something that is thought provoking, entertaining and new. However, thanks to search engines, there is someone else who loves original content more: Google. Although it is called search engine optimisations, Google is the king. They have even created an algorithm that they use to rank sites within their searches. And that is why engaging content is important. Google’s algorithm can detect such content and rewards the site. Why, you ask? Well, because it is adding genuine dialogue to the cyber highway.
2. Building Organic Links
Once upon a time, it was easy to manipulate search engines into thinking that you were building organic links. After all, they had no way of knowing whether you had cheated or whether you had done it alone. Again, Google’s algorithm has put a stop to such practices. Nowadays, the links and the online buzz have to be organic, which means you cannot hire a company to look like you are more popular than you are. Instead, you have to focus on earning your links through legitimate sources. For example, posting on social media and advertising to your customer base. It sounds harder because it is, but your site will suffer if you don’t adhere to this rule.
3. Encourage People to Share
The more that people share your content, the higher you will rank in search engines’ results. Sharing content isn’t just about the links that it creates on various platforms on the web – it is also about the traffic it creates. Search engines are just as curious about traffic as they are original content and excellent links. Obviously, social media sites are the best sources to share your content and to ‘trend’ around the world. But, probably not the social media sites that are springing to mind. Google Plus is a must. Okay, it is not as popular as the conventional sites, and it is a clear rip-off of Facebook. But, remember what we said about Google being the kids of SEO? Good, because they rank sites more preferably if they use Google’s social media mediums. On that note, don’t forget to use YouTube too.
4. Build a Thorough Web Presence
The signs are that Google is using people’s web history to determine their rankings. As a result, the more popular websites you can link to, the better the result. Among the most popular are Wikipedia, Amazon, and eBay.
5. Get Mentions as Well as Links
There is a lot of evidence to suggest that ‘mentions’ will become just as important as links in 2015. Whereas links transport you to another part of the web, mentions are simply how many times your brand or company is referenced. At the minute, pretty much all search engines say they don’t factor mentions into their rankings. However, in the not too distant future that will change. After all, mentions are not too different from links, so why make the distinction?
6. Forget About Meta Tags
With regards to SEO, meta tags do not contribute to your ranking in any shape or form. It is a myth, one that a lot of people still believe today. Search engines did take meta tags into consideration, but now they prefer more relevant measurements. That doesn’t mean that you shouldn’t still incorporate meta tags because you should. They make your site easier to navigate for the user. They just don’t make any difference to your ranking.
7. But Don’t Forget About the Main Titles
Titles and headers are a rare commodity in SEO. They are two major components that were important in early 2000s and are still important today. The key is to create titles that are descriptive and that naturally feature keywords. Also, keep them short and sweet. Any title over 100 hundred characters is too long and won’t register.
8. Hire Help
Thanks to increased knowledge, people realise the importance of search engine optimisation services. As the industry continues to grow, it makes sense that you would hire someone with the relevant knowledge. That knowledge could be the difference between success and failure. In fact, it highlights an important general principle: don’t attempt a task of which you have no expertise. You will only make the situation worse for yourself, so you are better off speculating to accumulate.
9. Remember Speed and Security
With regards to speed, Google, in particularly, place a lot of emphasis on this trait. After all, they spent millions on a search engine that’s main component is speed! And, because they rule with an iron fist, you too have to take the speed of your site into consideration. Security also plays a big part in the rankings system. No search engine is going to recommend a site that puts users at risk of being hacked or having sensitive information stolen. One simple method is to change your web address from ‘HTTP’ to ‘HTTPS’. ‘HTTPS’ is a sign that the page is encrypted and is harder to hack.
And those are the major SEO factors to consider in 2015.