So, you’ve got your business turning a profit, and have a pretty professional online presence. You’ve invested a lot in digital marketing, and you have a substantial social media platform. What if, even after all that, you’re still not making sales? You may need to take a step back, and try a more traditional approach. Here are some of the main benefits of using promotional items for your business.
Firstly, they improve your brand recognition. Whether a business is big or small, brand recognition is extremely important. It ensures that your name stands out from all its competitors, and embeds itself firmly in the minds of current and future customers. One sure-fire way of upping your brand recognition is through the use of promotional products. These are creative, and fairly rare in the modern scope of business. They’ll stick out, and be seen often by your target audience the more they’re distributed. When you have your logo on a day-to-day item, that’s being seen often enough, it will pop into the mind of your target market again and again.
Another big advantage of promotional items is the lowered cost of outreach. This is an especially appealing feature for small business owners. If your marketing budget is a little smaller than you’d like, a big order of pen or cheque printing could be the answer to your prayers. Out of all the traditional marketing techniques, promotional items promise a notably large bang for your buck. Orders usually carry a relatively small price tag. For that little bit of investment, you can create a potent, lasting impact in the minds of your whole target audience. You’re also able to decide who gets these items, creating even more value for money. A billboard costs a lot, and can be seen by anyone who happens to pass by. Promotional items, however, are very affordable, and will only be seen by your ideal customer.
The final advantage of promotional items is that they have the potential to last forever. Let’s go back to the billboard comparison. With most traditional advertising techniques, you pay a certain amount for a certain length of time. Yes, a giant poster can be pretty hard to ignore. If you’re unlucky enough though, you could pay for this kind of advertising without the slightest improvement to your revenue. When you choose promotional items, you’ll be paying a flat amount and then sending your name out into the world! Years later, you may still get customers through business cards and customised mugs. Pens, keyrings and the like are cheap every-day items, which people are likely to give away but equally likely to hold onto. The main difference between them and paper ads is that there’s no expiration date!
If this hasn’t brought you round to using promotional items, nothing will! If you need a marketing drive that’s going to be cheap, effective and long-lasting, then you could do a lot worse. Start browsing your options, and discover the potential for your business!