Doing a business exhibition can be a very scary and exciting time. It means getting your business out there and finding potential customers, but it also means spending a lot of time, money, and resources – so you absolutely have to get it right! Here, we’re going to go through some of the dos and don’ts of a successful business exhibition. Take a look!
1. Do Find Out Who Is Going To Be There
Before you book a stand at an event, find out who is going to be there first. This will give you an idea of the type of audience it is going to attract. Will your competitors be there? Are there any major companies? You should get a good idea of whether it’s a good idea for you to go by doing this.
2. Don’t Be Afraid To Negotiate For Your Stand
Negotiate with exhibition organisers to see if you can get a better deal on your stand. Some stand placements will provide better visibility than others. You may be able to get a discount on both your stand and get free benefits if you’re smart.
3. Do Speak To Other Exhibitors
Exhibitions are great for networking, and not just with those who visit the show. You might get sales leads from unexpected sources. See if you can start an open and honest dialogue about how you might be able to work together or benefit one another’s enterprises if you find a suitable business there.
4. Don’t Make Assumptions
You need to pay close attention to detail. Don’t assume certain services will be supplied – make sure you check!
5. Do Stand Out From The Crowd
How can you grab the attention of your visitors when they walk past? You need to catch their eye! Your materials should be branded, and even the way things are laid out can make a big difference to whether you get attention or not. Working with exhibition stand designers before you go will ensure your stand is as eye catching as possible. Just don’t ruin it once you get there by messing up your lay-out!
6. Don’t Spend Too Much Time On Non-Decision Makers
Some people will not be able to make a decision on whether to work with you or not. Some may tell you your service is not what they are looking for. You can be polite, but keep it short. By wasting time with people like this you’re missing out on people who may really want to work with you.
7. Do Train Your Staff
Your staff should be motivated and trained so they know how to act. They shouldn’t eat on the stand, talk amongst themselves (this doesn’t make your stand look approachable), and they should know to collect information so you can follow up later.
8. Don’t Forget To Reward Your Staff
Once the exhibition is over, see if you can organise a team meal or give out tickets to other events. Always acknowledge and thank your staff for working hard!
Do you have any exhibition advice?