Trade shows are fantastic for promoting your brand. You get in front of a lot of people who are interested in knowing what you’re all about. They can also be very wasteful, especially if you’re giving out all kinds of promotional materials. There are ways that you can attend trade shows and take a green approach to everything. Your aim should be to reduce waste and use eco-friendly materials so that every trade show that you attend has minimum impact on the environment. Take a look at these tips for making your trade shows greener from now on.
1. Use Reusable Supplies
If you want to reduce waste, you need to think about reducing your reliance on anything that can only be used once or twice. The best thing to do is make sure that you can use your things again and again. When you work with a bespoke exhibition stand contractor, they can help you to make sure you have as many reusable parts as possible. You should look for products that you can keep using, and try not to customise things so that they only work for one event. It’s not too hard to have a collection of banners, posters and other materials that you can reuse and easily store when you’re not using them.
2. Choose Sustainable Materials
Even when you choose products that you can reuse, you should think about which materials you’re selecting. Different materials can have varying effects on the environment, so you should be careful about what you’re using. Consider all the materials you might use at your trade show, from flooring for your exhibit to business cards. You should use materials that come from sustainable and ethical sources. That means avoiding certain types of wood, plastics and possibly anything that has been imported from far away.
3. Take Details Digitally
Keeping a list of people who want to be added to your mailing list or even keeping track of any sales that you make at a trade show is a wise idea. However, instead of having paper and disposable pens, use digital tools to gather people’s information. Rather than give out feedback forms or anything else, you could have a couple of tablets that people can use to enter their details. If you do print anything out, try to use eco-friendly printing materials. Anything from recycled paper to vegetable-based inks can help to make your trade show appearance greener.
4. Eco-Friendly Promo Products
Everyone likes to have things to give out at a trade show. You want people to have things to take home with them so that your brand is more memorable. However, promotional items are often cheap and disposable. If you want to be for considerate of the environment, give some more thought to your promotional materials. Consider having fewer, higher value products instead of lots of cheaper ones. This will help you to come up with more interesting ideas, rather than falling back on the standard promo products.
If you want your trade show experiences to be greener, look for sustainable products. There are lots of ways to cut back on waste and be more responsible.