Welcome to the world of SEO, the place to be if you are looking for a way to get your website to page one. Your SERP position is a crucial factor in determining how much traffic your website receives. However, SEO is a lot more complicated than just writing up a few words on your homepage and hoping that’s enough to entice viewers to your page. You need to learn how to actually write for SEO and this blog is going to show you how to do that.
1. What is SEO?
SEO stands for “service engine optimisation” and is the key to getting your website to page one on Google’s search ranking. Nowadays, your business has a lot of competition that Google uses your website’s SERP position to rank it based on its popularity, trust worthiness and online authority. Your writing needs to emphasise these points and show off that your website knows exactly what it’s talking about. You can only get to page one with White Hat Techniques, or else you may find that Google actually gives you a penalty and pushes your website to a lower ranking. So be careful about what you include on your web pages.
2. The Basics of Writing for SEO
SEO comes with some basic guidelines that you should follow if you are looking to get a high ranking on Google. Most digital marketing services, in particular those involving SEO technicians, will recommend that you keep an eye on your:
> Keywords and word synonyms
> Intent-Matched content (aka. content that matches your customer’s questions)
> Headlines, Meta descriptions, URLs and Alt Tags
> Internal and External links
Think of this list as the building blocks of your SEO content. Think of what type of people your content is aiming towards and what type of business you have. This will help you figure out your keywords and how you can diversify your content up with specific keywords.
3. Writing SEO in 2019
Writing SEO content is quite complicated. After all, you’re competing with businesses that are fit for mobile but are mainly centred towards their audience. It’s important to make sure that you just focus on your own customers and don’t try to include everyone. You are creating SEO content for a specific type of customers. If you want your content to be strong and stand out against its competition, you may want to focus on its visual aspect. Including interactive content, in the form of polls, quizzes, e-books, audio content or videos, can hold your audience’s attention. Try to avoid writing extremely long content. Instead, focus on short, snappy and “click-bait” titles that can draw your viewers in.
4. What Sort of Things Should You Avoid with SEO Writing?
The major faux-pas that you should avoid with SEO optimised content is “copied content.” This is basically just content that has been taken from another website and placed on your own. Google will really punish your website for that as it mainly looks for original and bespoke content. Other things you should avoid include spamming your keywords/phrases, invisible text to increase your word count, paid links and slow loading website. To be an authority you can only choose the best websites to link back to. Try to link between 2-3 of them at most.