Are you fanatical about food? A food based business can be an exciting and creative venture – from baking to catering to cafes, restaurants and more, there are plenty of directions you can take it in depending on your skills and interests. As with any kind of business, there are specific things you’ll have to consider when it comes to food, but go about it in the right way and it can be fun and profitable. Here’s what you need to know.
1. Get Qualified
If you’re running any kind of food business, you’ll need to acquire a health and hygiene certificate showing that you know how to prep and store food in a way that’s safe for people to consume. Depending on the type of business you want to open, you could look into further specific training too. For example, if you’re a keen hobby baker looking to start a bakery business, perhaps you could take some classes on professional cake decorating or pastry work? If you’re planning on opening a healthy meal prep service, a qualification of some kind in health and nutrition will certainly help you along your way. While it’s not essential, if you’re serious about doing well it’s something you could do to give yourself the edge and some background knowledge before proceeding with your venture.
2. Find The Right Kitchen
Whether you rent, buy or work from home, finding the right kitchen is essential when you’re running any kind of food business. Something that’s spacious with a layout that works and good countertops. Concrete countertops are good for those in the catering industry, they’re heat resistant, durable and long lasting. Products like Carrdiamond concrete polishing pads help to buff the surface so it looks great and being smooth makes them incredibly easy to clean. You’ll need enough space for appliances – a dishwasher, fridges and freezers, ovens and microwaves. You might need a stand mixer, a boiling water tap and many other smaller appliances. To keep things running smoothly and ensure a stress free environment, get your kitchen right.
3. Perfect Your Recipes
Your friends and family might love your creations, but when you’re selling them for money they need to be exactly right. You also need to be able to replicate them, and so creating recipes to work from is essential. Be sure to do your market research, have lots of people try what you’re making and offer criticism to see if you need to change or adapt them in any way. Maybe the consensus is that your food is too salty, or that your brakes are too sweet? Maybe the texture could be improved, or ingredients could be switched out. Don’t just assume you know what people want, put the effort in doing the market research as it could save you a lot of time, money and hassle later down the line. If you’re a catering business you will also need to look into creating menus; starters, mains and desserts that fit within a theme. You could base these on types of cuisines, you could create wedding menus with dishes that tend to be popular. When it comes to any kind of food business, you can also make creations that are allergen free or follow religious food rules (kosher, halal etc) so that you can appeal to as many people as possible.
4. Think About Marketing
Speaking of marketing, getting the word out there and promoting your business is vital if you want to be a success – the same applies to every business. However, it can be a little different promoting a food business. With food, chances are you won’t be shipping it abroad or even across the country – it makes sense that most of your customers will come from around the area that you live. For this reason, spending lots of money promoting your site across the whole of the internet is a waste. Look into methods that will target the people you want to reach. ‘Old fashioned’ methods like flyering, posting cards through people’s doors and billboards can all be effective. You could ask local shops if you could put your card or poster in the window or on their noticeboard, or leave flyers or business cards on the counter. Use social media, encourage customers and potential customers to follow you on your social sites where you can post pictures and marketing materials to encourage sales.
5. Get Insured
Every kind of business needs the right insurances to protect them if the worst were to happen. Ensure you have public liability insurance, and product liability insurance if you need it.