When it comes to marketing, the importance of SEO seems to be shoved down the throats of everyone who even thinks about creating a web page. With all of the information about keywords, back-linking, the new mobile first index, and other little tidbits floating around, it can be hard to figure out what exactly is fact or myth.
A question that most businesses ask when starting their website or doing an evaluation is, does SEO really matter that much? Is it dead? It isn’t dead, and it matters very much still for marketing online. There are many different things that go into SEO, and it’s much more than the misconstrued idea that it’s just the usage of keywords repeatedly. It isn’t just making a site for the Google crawler bot to find; it’s about making a website that has relevant, useful information about your brand. The goal is to direct traffic to what you have to offer and boost revenue.
Does it really work, though?
If done correctly, then absolutely. However, SEO can be tricky, especially with everyone out there learning about it just like you. Some have fallen into bad habits and receive penalties for their poor SEO tricks. It’s not worth risking the ranking of your site to try and figure out all of the ins and outs of SEO on your own, especially if you rely on the internet for most of your traffic. E-commerce especially needs quality SEO content and websites to really boost their exposure and drive sales.
The best option out there for businesses who haven’t gotten a grasp on SEO, and even those who have, is to hire an expert to do figure it all out for you. There are so many people with these special talents out there. Take abovethefoldmedia.com as a prime example of what SEO experts offer and what you can you expect to receive by hiring them. Most experts will offer a similar variety of services, including but definitely not limited to:
> Producing inbound leads
> Boosting local presence
> Improved rankings
> Counselling and guidance and coaching
Still not convinced? Think about all of the people you could be reaching if all of your impressive, informational content is optimised to reach hundreds of people, more than you’d ever reach without SEO. Now, image losing that many people from those who are already accessing your content. That’s what could happen if you try to take on SEO on your own. Google gives out penalties for “tricks,” which means dirty play within SEO techniques. You may not even mean to use a poor method for SEO because it is hard to stay on top of the game with search engines always evolving, content consistently changing, and the competition growing stronger in the same areas you’re looking to improve in.
Hiring an expert to give you a solid foundation and coach you for maintaining that in the future can only help your chances for success – not hurt them.
SEO experts come in many forms, whether its an SEO agency with a team of multiple people to support you with content marketing & link building right down to a single freeance SEO expert who may even be working from home and not have the resources that a full in-house SEO agency would have.
Whilst you are looking to learn about SEO, it’s worth reading up on what the SEO experts think will happen in 2019, from content marketing, to link building and brand building, educate yourself on the ways of SEO to ensure your digital marketing/SEO campaign gets off on the right foot in 2019.